Celebrate 80 years of Moomins

5 minute read
An illustration of Moomin characters.

Credits: © Moomin Characters™

Discover the magic of Tove Jansson’s timeless Moomin characters!

In 2025, Finland celebrated the magical creatures that have captured the hearts of fans around the world for 80 years – the Moomins! The journey began with the first Moomin tale, The Moomins and the Great Flood, written by Tove Jansson and published in 1945. The story follows Moominmamma and Moomintroll on their quest to find a new home and the missing Moominpappa, ultimately arriving at Moominvalley, where the iconic blue house stands as a symbol of security, shelter, and belonging – values that remain timeless. 

It’s the perfect time for both lifelong fans and newcomers to experience the warmth, whimsy, and wonder of Tove Jansson’s beloved characters.

Article last updated in Fabruary 2026.

Tove Jansson's self-portrait alongside her beloved Moomin characters.
Credits: © Moomin Characters™

Tove Jansson's work at HAM in Helsinki

The Moomins' 80th anniversary was a milestone celebration with a variety of exciting events for visitors to enjoy this year. One of the highlights is the Tove Jansson – Paradise exhibition at the Helsinki Art Museum (HAM). This unique exhibition marked the first time that Tove Jansson’s public paintings were presented together in one place, offering a fascinating glimpse into her creative genius. It featured murals she painted on commission in the 1940s and 1950s, showcasing her lesser-known works in the mural genre, from small decorative pieces to monumental frescoes.

Bird Blue (1953) by Tove Jansson, commissioned for the canteen at the Kila Swedish-language elementary school, now known as Karjaa co-educational school.
Credits : Maija Toivanen, HAM
Tove Jansson with a full-scale sketch for the Party in the Countryside fresco, created in 1947.
Credits: Moomin Characters Collection, © Tove Jansson Estate

Celebrations at the Moomin Museum in Tampere

The Moomin Museum in Tampere is a must-visit, as it is the world’s only museum dedicated to Tove Jansson's beloved characters, offering a one-of-a-kind opportunity to immerse yourself in the magical world of the Moomins. Visitors have the chance to explore original artwork, including rare illustrations, book covers, and sketches from Jansson's personal collection. To mark the 80th anniversary, the museum hosted special events and exhibitions throughout 2025, including a celebratory event on August 9th at Tampere Hall in honour of Tove Jansson’s birthday. 

The Moomin Museum in Tampere, the world’s only museum dedicated to Tove Jansson’s Moomin characters.
Credits: Matias Ahonen, Moomin Museum

Escape to Moominvalley exhibition at Helsinki Architecture and Design Museum

Credits: Sara Terho

At the end of 2025, the Helsinki Architecture & Design Museum unveiled a unique exhibition called Escape to Moominvalley that offers a fresh and exciting perspective on Tove Jansson’s artistry. This exhibition, open until September 2026, explores Jansson’s lesser-known contributions to architecture and design, highlighting her creative genius beyond the world of literature and illustration.

While Jansson is best known for her beloved Moomin characters, her artistic talents extended to many forms of design, including set and costume design, as well as architectural sketches. The exhibition showcases how her visionary approach to design influenced Finnish aesthetics, offering an insightful look at how her work blends storytelling with the built environment.

Explore Moomin World theme park and the enchanting Moomin Ice Cave

If you want to live out your Moomin dreams in a place filled with Moomin magic, then Finland’s Moomin World is where you need to go. In Naantali, you’ll find an enchanting theme park set in a fairy-tale landscape where Moomin Valley comes to life. Picture yourself strolling through lush gardens, meeting Moomin characters in their charming homes, and experiencing live performances based on Tove Jansson's stories. It’s a place where adults can relive their childhoods, and kids can fall in love with the Moomin family for the first time.

The Moomin Ice Cave in Leppävirta in Finland’s Lakeland region is another magical place to visit for Moomin lovers. For the Moomin 80th anniversary, it took on a special significance as the year's theme honoured the very first Moomin story, The Moomins and the Great Flood.

Experience the magic at Moomin World in Naantali, where the Moomins come to life.
Credits : © Moomin Characters™ Theme Park created by Dennis Livson
Step into a frosty wonderland at the Moomin Ice Cave in Leppävirta, where Moomins are brought to life in ice sculptures.
Credits: Moomin Ice Cave

Explore the Finnish Coast and Archipelago

A true Moomin celebration wouldn’t be complete without experiencing the natural beauty of Finland. For a deeper connection to Tove Jansson’s world, head to the Finnish Coast and Archipelago, where Tove spent many summers. The island of Pellinki, about 50 kilometres from Helsinki, inspired many of the landscapes in her Moomin stories, from the steep valleys and deep forests to the stormy seas.

Tove’s original summer cottage is located on Klovharun Island in Pellinki, and it’s open to the public for one week each July (check schedules beforehand). Nearby, the Söderskär lighthouse, a nature preserve, offers a real-life glimpse into the lighthouse that inspired Moominpappa’s Lighthouse, where you can soak in the sights of the islands and the Baltic Sea that shaped Tove’s imagination.

Imagine sailing through the archipelago with the adventures of the Moomins in mind or relaxing in a traditional sauna (a quintessential Finnish experience) while reading your favourite Moomin book. It’s the perfect way to feel connected to the world that inspired Tove Jansson’s enchanting stories.

Pellinki Island, home to Tove Jansson’s cabin Klovharun, offers rugged beauty with rocky beaches and barren cliffs.
Credits : Niko Laurila
Tove Jansson on Klovharun Island.
Credits: © Moomin Characters™, Per Olov Jansson

Moomin shops in Finland

Want to take a piece of Moomin magic home with you? You'll find several Moomin Shops in Helsinki and at Helsinki Airport, offering a delightful selection of Moomin-inspired products. In central Helsinki, visit two flagship stores: the newly opened Moomin Shop Esplanadi (Pohjoisesplanadi 2), inspired by the book Moominsummer Madness, which features the world’s largest collection of Moomin products, and Moomin Shop Lasipalatsi (Mannerheimintie 22-24), both offering a magical experience with unique merchandise, window displays, and special events.

If you're passing through Helsinki Airport, you'll find two Moomin Shops in both the Schengen and Non-Schengen terminals, filled with plenty of Moomin treasures to take home, whether arriving or departing.

Rows of colourful Moomin books on display at the Moomin Shop.
Credits : Esa Kapila
The Moomin Shop at Lasipalatsi in Helsinki, where you can find a wide selection of Moomin products.
Credits: Esa Kapila

See also

Tour of the old wooden towns of Finland

Finland's wooden towns, such as Old Porvoo or Old ...