Agreement terms

Last updated 5.3.2026

Visit Finland has launched a marketing campaign called Chill Like a Finn – 7 day challenge in Lakeland (“Campaign”). The purpose of the Campaign is to promote travelling to Finland, particularly to Eastern Finland Lakeland region, by selecting visitor duos or pairs (“Visitors”) who will participate in the 7 day challenge in Lakeland programme (“Campaign Session”) in Finland in June 2026. Your participation in the Campaign will be used for marketing of Finland’s travel image during and after the Campaign as agreed in these Campaign Terms.

The Campaign is organized by Visit Finland together with the following regional travel organizations: Regional Council of Kainuu, Pohjois-Savon Matkailu Oy, Business Joensuu Oy, Savonlinna Travel Ltd, Mikkeli Development Miksei Ltd, goSaimaa Ltd, City of Kouvola and Cursor Oy (“Organizers”). Visit Finland is a Finnish travel promotion organisation, a part of Business Finland and fully owned by the Finnish Government. 

The Campaign is not organized or run by Instagram or Tiktok which do not sponsor, endorse or administer the Campaign in any way and the Campaign is in no way associated with them. Participants release Instagram and Tiktok from all liability in connection with the Campaign and agree to their terms of use. 

Participation in this Contest is void where prohibited by law and is subject to all applicable national and international sanctions regulations. The Organizer reserves the right to verify eligibility and to exclude any person whose participation would violate applicable laws or sanctions regimes. Additionally, residents of countries where TikTok and/or, Instagram) is blocked, banned, or materially restricted cannot participate. 

No fee or purchase is required to participate in the Campaign. 

The terms of this agreement ("Campaign Terms") govern the relationship between

• the Applicants and Visitors to the Campaign as defined in your application (“You”, “Applicants” or, “Visitors” or together “Participants”) and
• Business Finland Oy – Visit Finland, P.O. Box 358, Porkkalankatu 1, 00180 Helsinki, Finland, business ID 2725690-3 (“Visit Finland” or "Us" or "We") regarding your application and participation to the Campaign. 

Visit Finland and Participants individually referred as the Party and jointly the Parties.

Your participation to the Campaign as Applicants and Visitors is also governed by the Privacy Policy for the Campaign.

When making an application to participate in the Campaign, you (“Applicant”) must agree to these Campaign Terms on your own behalf and on behalf of your partner or co-applicant. 

When making an application to participate in the Campaign, You, confirm and agree on Your own behalf and on behalf of Your co-applicant that:

• Your participation complies with all local laws and regulations, including residency, age, and other requirements.
• You are at least 18 years old; and not residents or citizens of Finland
• You are not an employee of Organizer or other company or partner of Organizer who takes part in the planning or implementation of the Contest or parts thereof or their family member; and 
• You follow these Agreement terms (“Terms”) and any instructions given by the Organizer; and 
• You or your co-applicant must have a valid driver's license in Finland (https://traficom.fi/en/transport/drivers-and-vehicles/driving-licenses/driving-finland-foreign-driving-licence), as the challenge includes driving in Finland; 
• You acknowledge and accept that the Campaign jury shall select the Visitors at its sole discretion and that the decision is final without any right of appeal. The jury and the Organizers will not answer any questions regarding jury´s decision.

Visit Finland reserves the right to disqualify a Participant at any time during the Campaign period if the Participant does not meet the above requirements, has used fraudulent means to apply to the Campaign, has given false information or has otherwise acted in breach of these Terms.

IF YOU DO NOT AGREE TO THESE CAMPAIGN TERMS, PLEASE DO NOT APPLY TO JOIN THE CAMPAIGN.

1. Application and admission process

To apply to the Campaign, You need to complete the application with Your co-applicant available at Visit Finland´s website https://www.visitfinland.com/en/chill-like-a-finn/application-form/ and with the information requested, send the application, and follow the admission instructions given/ at the website.

During the admission process, You and Your co-applicant must complete Our social media challenge on Instagram or TikTok and fill out the application form in compliance with the instructions: Visitors will be selected based on their social media challenge entry, evaluated for creativity, authenticity and uniqueness.

The Campaign jury consisting of representatives from Visit Finland, and the communications agency Oy SEK Ab.will evaluate Your application and reserve the right, at its sole discretion, to select the Visitors without giving any explanations or justifications. Applications will be assessed according to Your unique personal expressions, appearance, and performance.  

If You along with Your co-applicant are one of the pairs chosen for the Chill Like a Finn – 7 day challenge in Lakeland, we will contact You personally using the contact details provided in the application. The public selection announcement will be made on April 21, 2026, and will be posted on Visit Finland's Instagram (@ourfinland) and TikTok (@visitfinland.com) channels. If we cannot reach You or You will not respond within 14 days of the public announcement, Visit Finland may replace You with another pair of Visitors. We will also contact You via email and provide You with further information and instructions. 

2. Participation is personal

You understand that Your unique personal expressions, appearance, and performance are important for the Campaign, and You commit to personally produce the application and related content and personally participate in the Campaign Session if admitted. You must not use artificial intelligence or AI to generate any material in connection with the application or the Campaign Session. 

At our request, Your and Your co-applicant will provide Us with legally valid identity documents.

If You and Your co-applicant are selected but one or both of You are unable to participate, the Organizers reserve the right to replace you with another applicant, without any liability. You agree to inform Us immediately if You or You co-applicant are not able to participate in the visit. 

3. Code of Conduct

You warrant:

• that there is no civil or criminal case pending against you at the time of application, you are not subject to a pre-trial investigation and that you are not previously been convicted of a crime.
• you have disclosed all issues in your personal history that could be harmful to the reputation or goodwill of the Organizers if it is revealed to the public and undertake to bring to our attention all possible facts related to your person that may be relevant to the Campaign.
• you will not by your conduct or behavior create any negative images or negative publicity that could harm the reputation or goodwill of the Organizers or could negatively affect the value and effectiveness of the Campaign during the term of this Agreement.

4. Campaign materials

4.1 Visit Finland´s materials

All copyrights, trademarks, domain names, trade name rights, trade secret rights, patents, design rights, other intellectual property and industrial property rights (of every kind and nature however designated) and any derivative works thereof in and to any material provided by the Organizers or content created or published by the Organizers will, at all times, remain the exclusive property of the Organizers.

4.2 Content posted by Participants in the social media

Any content posted by You during the Campaign´s social media challenge with Your Instagram or TikTok handle and tagged @ourfinland (IG) or @visitfinland.com (TikTok) and with the hashtag #ChillLikeAFinn (“Campaign Posts”) and all other content (videos, social media posts, photos, text and other material) created or published by You in the social media otherwise in relation to the Campaign shall portrait Finland and Organizers and the Campaign positively and You agree to comply with all relevant instructions of Visit Finland.

You must not inaccurately tag content or encourage others to inaccurately tag content in connection with the Campaign (for example, by tagging Yourself or another person in a photo in which You or they do not appear).

While posting or publishing Campaign related material, You shall use only Organizers´ trade names, logos and trademarks specified by Visit Finland and as instructed in writing by Visit Finland. Upon termination of this Agreement, You shall immediately cease using any intellectual property rights and goodwill belonging to Organizers unless otherwise agreed with Visit Finland.

You represent and warrant that the content does not infringe or violate any copyrights, trademarks, trade names, design rights, contract rights, rights of publicity or privacy or other rights of any person or defame any person.

If You use in the content any materials of any third party (e.g., videos, photos and descriptions), or image, voice, name, or other personal information of any third party, You are responsible for obtaining all rights, licenses, consents, and permissions necessary for the performance of the Campaign and for Organizers to have the same rights to the third-party materials as to the content created by yourself.

You also represent and warrant that the content is not abusive, threatening, obscene, defamatory, libelous or otherwise promote illegal activities or conduct; and is free of hate speech, discrimination or violence viruses, adware, spyware, worms or other malicious code.

If requested by Visit Finland You shall immediately delete or amend such content and posts in Your social media accounts, which Visit Finland considers to be breach of these Campaign Terms.

4.3. Documentation material of the Campaign Session

Your Campaign Posts and Your performance during the Campaign Session, including some of the activities You participate in, may be documented by Visit Finland and/or its partners. The documentation material can include, e.g. the Campaign Posts, Your name, videos, voice recordings, photographs and written descriptions (together “Documentation Material”). You agree to be photographed, filmed, and otherwise documented for this Documentation Material.

4.4 Rights to Campaign materials

You hereby transfer and assign to Organizers and partners and any other companies that take part in the planning and execution of the Campaign or other marketing activities of Visit Finland (“Partners”)

• rights to share and publish your Campaign Posts on the Campaign websites, at https://www.visitfinland.com/en/chill-like-a-finn/ on Visit Finland’s social media channels such as YouTube, Facebook, Instagram, and TikTok (“Visit Finland’s Marketing Channels”), on any national or international media organization channels, and on the marketing channels of Organizers´ and their partners outside Finland (together “Other Marketing Channels”), and to incorporate the Campaign Posts into the Documentation Material. 
• all rights arising by law, such as copyrights, neighboring rights, and other intellectual property rights, to Your Campaign Posts and to Your performance in the Documentation Material, including the rights to use your name, likeness, biographies, voices and picture as incorporated in the Documentation Material in connection with the advertising, marketing and promotion of the Campaign and or other marketing activities and presentations of Organizers and in other similar connections and contexts.

For the avoidance of doubt, the rights transferred by this Agreement are exclusive (except to the Campaign Posts) , irrevocable, perpetual, transferrable, worldwide, fully paid up and royalty free rights and include the right to sublicense and assign rights further to third parties; and to use, copy, to amend and modify, publish, transmit, publicly display, publicly perform, provide access to electronically, broadcast, communicate to the public, and otherwise exploit the Documentation Material.

The rights are transferred and assigned without any fee.

All rights You grant under these Campaign Terms are cumulative and We may exercise or refrain from exercising any one or more of them separately from, simultaneously and/or in connection with any other rights You grant Us or with any rights We obtain from other sources.

For example: The Campaign Posts and Documentation Material may be published on the Campaign websites, at https://www.visitfinland.com/en/chill-like-a-finn/ on Visit Finland’s social media channels such as YouTube, Facebook, Instagram, and TikTok (“Visit Finland’s Marketing Channels”), on any national or international media organization channels, and on the marketing channels of the Organizers and  their partners outside Finland (together “Other Marketing Channels”). We may amend and modify the Documentation Material for the above purposes, for example, to make shorter versions of videos or to compile highlights from several videos to one video without any additional fees or compensations. You agree to indemnify and hold harmless Visit Finland against all losses, claims, damages, liabilities, costs and expenses including, but not limited to, attorneys’ fees and costs, to which Visit Finland may be become subject in case the Participant has incorporated into the Campaign Materials any materials of any third party without necessary rights, licenses, consents and/or permissions.

5. Duties of the Visitors

5.1 General duties related to the Campaign and the Campaign Session

The Visitors shall be responsible to take adequate measures to ensure his/her own safety and comfort during the travel and the Campaign Session and particularly, during the activities in which they will participate.

The Visitors shall be responsible for arranging themself all necessary travel documents including but not limited to adequate VISA to be able to travel to Finland.

During the entire term of the Campaign, the Visitors shall inform Visit Finland without undue delay of any changes in their circumstances which could affect the performance of this Agreement.

During the Campaign Session, the Visitors shall immediately inform Visit Finland of any incidents involving or affecting the Visitors or Visit Finland or the visit.

All communication between the Visitors and Visit Finland shall happen through the primary point of contact appointed by Visit Finland.

The Visitors warrant that they will respect cultural differences in accordance with generally accepted good manners.

For the sake of clarity, Visit Finland do not accept any form of hate speech, discrimination, or violence in any form whatsoever. The Visitors warrant that they shall refrain from any this kind of behavior towards anybody during the Term of the Agreement.

5.2 Accommodation

During the Campaign Session, the Visitors shall stay for at least seven (7) days in Finland. The campaign session includes two nights in Helsinki (1 night upon arrival and 1 night after the Lakeland challenge). Five days will be spent in the Lakeland region, across two different areas that will be determined after the final selection of Visitors. The possible regions are Kymenlaakso, South Karelia, South Savo, North Karelia, North Savo, and Kainuu.

In addition, the Visitors may stay in the same or another accommodation selected by Visit Finland at its absolute sole discretion, for one (1) or two (2) nights before and/or after the Visit, if necessary, depending on the travel time of the Visitors. The need for the additional accommodation will be agreed separately by the Parties. 

The duration of the official Campaign Session is seven (7) days, and the chosen Visitors must arrive to Finland latest on June 11, 2026. 

5.3 Participation in the events and activities

During the Campaign Session, Organizers will organise programme around how the world's happiest people spend their summer holidays. 

The Visitors shall participate in Campaign related activities organized by Organizers, such as nature activities, sauna and local food. The activities may include more physical activities such as biking, padel boarding, kayaking and river rafting. 

Visitors acknowledge that they will travel and participate in the activities independently within the timetable of the Campaign Session. Visitors shall comply with the instructions given by the Organizers and if uncertain, proactively ask for advice and information from the Organizers. 

The Visitors will be available for reasonable publicity that Visit Finland suggests (e.g., media interviews).

5.4 Insurances

The Visitors undertake to arrange at their own expense an adequate insurance coverage for their property, as well as for any sickness or accidents that may be encountered by them during the travel and the Campaign Session and/or while performing their duties under this Agreement. Adequate insurance coverage shall include international travel, luggage, accident, health, and liability coverage. The Visitors shall provide Visit Finland all applicable insurance certificates without undue delay and at least thirty (30) days before the visit.

6. Duties of Visit Finland

6.1 General Duties of Visit Finland

Visit Finland shall appoint a primary point of contact for the Visitors. The Visitors shall contact the appointed primary point of contact in all matters related to the Campaign and the Campaign Session. During the Campaign Session, the primary point of contact may be contacted at any time if needed.

6.2 Travel arrangements provided by Visit Finland

Visit Finland shall organize the Visitor’s travel between the Visitor’s hometown and Helsinki in Finland and accommodation as described in section 5.2 above.

The Visitors agree that Visit Finland shall make all necessary travel arrangements set out in this Agreement at its absolute sole discretion by considering the Visitor’s wishes and circumstances.

7. Compensation and costs

The Participant´s sole compensation for its performance in the Campaign and for its costs under this Agreement shall be limited to the value of the travel and accommodation costs as defined in this Agreement, the costs shall be paid directly to the selected service providers. You are not entitled to receive, and We are not obligated to pay any other fee, compensation or other remuneration for Your participation in the Campaign or for any rights to Campaign materials under this Agreement.

The Participant is responsible for any possible taxes and/or any other payments levied directly to the Participant in connection with the travel, meals and/or accommodation costs. 

The Participant shall deliver to Visit Finland all necessary personal information required by the Finnish tax regulation for example to be submitted to the Finnish Incomes Register With this respect, the Visitor shall give to Visit Finland unlimited rights to assign his/her personal information to the Finnish Tax Administration.

8. Relationship of the Parties; No employment

You understand and agree that You shall appear as yourself; Your appearance shall not be a performance and does not constitute an employment relationship between You and Visit Finland, other Organizers or their partners. Nothing herein shall be construed to create any employment relationship, any partnership, or similar relationship or, to subject the Parties to any implied duties or obligations respecting the conduct of their affairs, which are not expressly stated herein.

No Party shall have any right or authority to assume or create any obligation or responsibility, either express or implied, on behalf of or in the name of the other Party, or to bind the other Party in any matter or thing whatsoever.

9. Confidentiality

During the term of this Agreement and five (5) years thereafter, each Party undertakes to treat all information and data of confidential nature, regardless of its form, belonging to or regarding the other Party or its business, as confidential (“Confidential Information”) and shall not disclose the Confidential Information to any third party or use the Confidential Information for any other purpose than for the performance of its obligations under this Agreement.

10. Processing of personal data

Visit Finland shall process the personal data of the Participants in accordance with the applicable data protection legislation in Finland.

Visit Finland shall keep a privacy notice on the Campaign site at https://www.visitfinland.com/en/chill-like-a-finn/ where it provides information on the personal data processing related to the Campaign.

 11. Force majeure

A Party shall not be liable for the consequences resulting from delay or non-performance of a contractual obligation, if the non-performance was caused by or unreasonably affected by circumstances, which the Party was unable to influence and to consider at the time of concluding the Agreement, and the consequences of which the Party could not have reasonably avoided or overcome.

 12. Liabilities and breach of the Agreement

During the Campaign and the visit, the Participant shall bear full risk of any damage or accidents that may be met by him/her as a result of participating in the Campaign and any activities and for any interaction with any other Participants in connection with the Campaign.

For the sake of clarity, Visit Finland shall not assume, or in any way be liable or responsible for any liabilities, damages, claims, taxes, or obligations the Participant may encounter or be responsible for by participating in the Campaign.

If the Participant is in breach of any provision of this Agreement, the Participant shall indemnify and hold Visit Finland harmless of all direct damages that the breach of the Agreement has caused Visit Finland.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, VISIT FINLAND SHALL NOT BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE OR OTHER SIMILAR DAMAGES, OR LOSSES, ARISING OUT OF OR RELATING IN ANY WAY TO THESE CAMPAIGN TERMS OR THE CAMPAIGN, WHETHER BASED ON CONTRACT, TORT OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT VISIT FINLAND HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING IN THESE CAMPAIGN TERMS SHALL AFFECT THE STATUTORY RIGHTS OF ANY CONSUMER OR EXCLUDE OR RESTRICT ANY LIABILITY RESULTING FROM GROSS NEGLIGENCE OR WILLFUL MISCONDUCT OF VISIT FINLAND OR FOR DEATH OR PERSONAL INJURY ARISING FROM ANY NEGLIGENCE OR FRAUD OF VISIT FINLAND.

Each Participant agrees to release and hold harmless Visit Finland, other Organizers,  and each of their parent companies, affiliates, subsidiaries, officers, directors, representatives, agents and employees and partners, from any and all liability whatsoever for any injuries, losses or damages of any kind arising from or in connection with, either directly or indirectly from his/her 1) participation in the Campaign; or 2) participation in the Campaign Session and related activities.

13. Term of Agreement and Termination

This Agreement shall become effective once the Participant has agreed to these Campaign Terms and completed the application available at Visit Finland´s website https://www.visitfinland.com/en/chill-like-a-finn/ and provided Us with the information requested. This Agreement shall be in force until 31.12.2026. Sections 4.4 Rights to Campaign materials, 9. Confidentiality, 12. Liabilities and breach of the Agreement, and 14. Applicable law and disputes shall survive termination or expiration of this Agreement.

Without prejudice to any other remedy, it may have against the other Party for breach or non-performance of the Agreement, either Party shall have the right to terminate the Agreement with immediate effect in case the other Party fails to perform its obligations under the Agreement.

14. Applicable law and disputes

This Agreement shall be governed by and construed in accordance with the laws of Finland excluding its choice of law principles.

The Parties shall try to resolve any dispute, controversy or claim arising out of or relating to this Agreement or the breach, termination, or validity thereof (“Dispute”) amicably by way of negotiation. In case the negotiations fail, the Dispute shall be settled in the Helsinki District Court.

15. Compliance with laws and regulations

The Participant warrants and undertakes that he/she will comply with all laws, rules and regulations regarding his/her performance under this Agreement and that he/she holds all relevant certificates and permits necessary if any.

16. Miscellaneous

16.1 Assignment

The Participant may not assign the Agreement or any of its rights or delegate its obligations under the Agreement without Visit Finland's prior written consent.

16.2 Former agreements

This Agreement is the whole Agreement between the Parties, unless otherwise expressly agreed, and supersede all previous Agreements, arrangements, discussion, representations, warranties and understandings, whether expressed or implied, written or oral, between the Parties regarding the subject matter hereof.

16.3 Amendments and modifications

This Agreement may be amended or modified only in writing signed by both Parties.

16.4 Partial invalidity

If any provision of this Agreement or a part thereof is considered invalid, it shall not imply that the Agreement in its entirety is invalid and such invalid provision shall be replaced with a provision that, as far as possible, is consistent with the invalid provision.