Women walking on an Helsinki island in the summer.

Mindful choices

Tips on how to make mindful choices when travelling around Finland.

Credits: Julia Kivelä

  

Making better choices matters because we love to travel

Travelling is great, and we want future generations to enjoy it too. Through the Sustainable Travel Finland programme, Visit Finland aims to align its work with the UN Sustainable Development Goals, keeping travel sound from ecological, socio-cultural and financial perspectives. We believe it's our job to make mindful choices easier for everyone.

Make better choices

In Finland, we have an action plan to curb our carbon footprint called the national Climate Act. What are some of the ways to reduce your carbon footprint while visiting Finland? Use public transport, travel by land using e.g. Finland's vast train network operated by VR, eat local and seasonal, leave no trace in nature, and choose Sustainable Travel Finland labeled travel companies.

Have respect for heritage

In Finland, caring for the land goes hand in hand with caring for people and culture. From Sámi traditions in the north to historic wooden towns in the south, our heritage is a living part of everyday life. When you travel here, take time to learn, listen and engage with local stories. Visit small museums, join guided tours led by locals, and support artisans who keep traditional skills alive.

Buy and support local

Choosing local products and services is a simple way to support Finland's people, culture and environment. Whether you're shopping for Finnish design or enjoying a meal made from regional ingredients, your choices support local jobs and help keep communities thriving.

Spot the green label to get started

Across our website, you'll spot a tiny green marker on many products and services that says Sustainable Travel Finland. It means that a company has the Sustainable Travel Finland (STF) label. If you have two equally good options, we suggest going for the one with the STF label.

Companies with the STF label constantly aim to mitigate the harmful impact of their operations on our planet, its people, and communities. One of the steps in the STF programme is certification: the STF labelled companies hold a sustainability certificate, audited by a third party, confirming they meet the STF criteria for responsible, long-term development.

Sustainable Travel Finland labeled things to do

Explore all STF products and services

Looking for things to do? Here's a selection of Sustainable Travel Finland labeled companies' products and services around Finland.

Winter cycling
Sustainable Travel Finland
Hankasalmi
Fatbiking in a wintry forest
150 mins

You might also be interested in

Read all articles

Here's a selection of inspiring and informational articles about Finland and mindful travel.

11 tips to make your trip to Finland more mindful

Planning a trip to Finland but worried about the impact of your travel? Check out Visit Finland's tips on how to travel mindfully.

Best second-hand and vintage shops in Helsinki

Helsinki is a stellar place to look for Finnish design classics, Nordic fashion, and second-hand items from international luxury brands.

Cycling holiday in Finland

Did you know that Finland is a great holiday destination for cyclists? Here's why.

Foraging in Finland – berries, mushrooms and more

Experience Finland through foraging, from bilberries and cloudberries to chanterelles, guided tours and accessible forests.

Learn more about STF label

The Sustainable Travel Finland label is only given to companies that meet a strict set of criteria.