Travel sustainably

Make mindful choices as you travel

Credits: Julia Kivelä

Sustainable Finland Pledge

Credits: Julia Kivelä

Want to know more?

Sustainable travel tips

Experience Finland to the fullest and leave nothing but footprints.

Credits: Marjaana Tasala

Think climate and nature

Make use of the many ways to move around the country

Getting around in Finland is no hassle – transport networks by air, rail, road and water run like clockwork. But in Finland, slow travel is the best way to travel, so take your time and choose the most environmentally friendly option.

Credits: Julia Kivelä

Have respect for heritage

Treat people and their surroundings with respect

Living in harmony with the environment is deep-rooted in Finland and is an essential element of responsible travel. Preserve this beautiful country for generations to come by treating it and its people with respect.

Credits: Emilia Hoisko

Buy and support local

Eat local, seasonal food

The taste of Finland can be found everywhere: fresh fish from glistening lakes, tangy berries growing wild in the forest, umami reindeer that roam the land. Eating in sync with nature only heightens the flavour.

Credits: Elina Manninen / Keksit

Sustainability matters because we love to travel

Travelling is great. But for us to be able to continue exploring new countries and learning about foreign cultures, we need to ensure that tourism is in line with the UN Sustainable Development Goals and is sound from ecological, socio-cultural and financial perspectives. In Finland, these three aspects form the basis of our sustainability work. We believe it’s our job to make mindful actions easier for everyone.

Think climate and nature

In Finland, we have an action plan to curb our carbon footprint called Carbon Neutral Finland 2035. Best ways to reduce your carbon footprint while visiting Finland? Use public transport, travel by land using e.g. Finland's vast train network operated by VR, eat local and seasonal, leave no trace in nature, and choose Sustainable Travel Finland labeled travel companies.

Have respect for heritage

In Finland, sustainability isn’t only about nature — it’s also about people and culture. From Sámi traditions in the north to historic wooden towns in the south, our heritage is a living part of everyday life. When you travel here, take time to learn, listen and engage with local stories. Visit small museums, join guided tours led by locals, and support artisans who keep traditional skills alive.

Buy and support local

Choosing local products and services is a simple way to support Finland’s people, culture and environment. Whether you’re shopping for Finnish design or enjoying a meal made from regional ingredients, your choices contribute to sustainable tourism and help keep communities vibrant.

Spot the green label to get started

Across our website, you’ll spot a tiny green marker on many products and services that says "Sustainable Travel Finland". It means that a company has the Sustainable Travel Finland (STF) label. If you have two equally good options, go for the one with the STF label. It’ll be a better, more mindful choice.

Companies with the STF label are forerunners in sustainable tourism. They constantly aim to mitigate the harmful impact of their operations on our planet, its people, and communities. One of the steps in the STF programme is certification: the STF labelled companies have a sustainability certificate, audited by a third party, to guarantee high-quality and long-term development in order to provide sustainable tourism services. Find our more about the steps in the programme in the bottom of this page.