Forget Como. Forget Garda. Finnish Lakeland is calling. 

This June, you can get the chance to experience where and how the world's happiest people spend their summer holidays. The 7 Day Challenge in Lakeland invites travellers to compete in calmness and win at stillness. During the challenge, the chosen participants will take part in experiences inspired by regional highlights and the Finnish way of holidaying, from lakeside saunas and forest walks to local food experiences. 

Take a moment to slow down and reconnect with nature by the coolest lake region in the world. Apply now to win a spot in the challenge!

We are looking for curious and adventurous pairs to join the 7 Day Challenge in Lakeland this June. The application process includes two easy steps: Step 1 is completing the social media challenge on Instagram or TikTok with your chosen pair. Step 2 is filling in the application form on our website so we know how to contact you if you're chosen. Apply together with your chosen pair: partner, parent, child, friend, neighbour or whoever you wish! Just remember that all participants need to be at least 18 years old.

Ready to Chill Like a Finn? Go to our Apply page to read more and send your application.

Lakeland is Europe's largest lake district, covering much of eastern and central Finland. With over 188,000 lakes scattered among dense pine and birch forests, water and woodland form an intricate mosaic that defines the heart of the country. Traditional wooden cottages, smoke saunas, and island-dotted horizons are standard features, while historic towns, medieval castles, and thriving local food cultures add depth beyond the natural scenery. The region is also rich in culture from iconic Alvar Aalto architecture to vibrant summer festivals and museums celebrating Finnish history. 

Whether you're after outdoor activities, authentic traditions, or simply a place where you're never more than a stone's throw from the nearest lake, Finnish Lakeland delivers what it promises.

This action is part of Eastern Finland Sustainable Tourism Growth Program and is funded by South Savo Regional Council from Appropriation for Sustainable Growth and Vitality in Regions (Finnish AKKE funding).