Take part in the social media challenge together with your pair on Instagram or TikTok by posting a video where you introduce yourselves and answer the question "What do you imagine a Finnish summer holiday in Lakeland looking like?”.
Use the hashtag #ChillLikeAFinn and tag us @ourfinland on Instagram or @visitfinland.com on TikTok.
Fill in the application form after completing and posting your social media challenge video on Instagram or TikTok. Link your post to the application form, so it's easy for us to link the participants to the contact information.
Complete both steps, the social media challenge and the application form, by the end of Sunday, March 29, 2026 by 11:59PM (EEST).
After completing the two easy steps, just sit tight and wait to hear the results. All the chosen pairs will be contacted during April 2026.
Need some inspiration for your social media challenge video? Watch the video below to get an idea of what we're looking for. #ChillLikeAFinn
You can also find more inspiration directly on Visit Finland's own social media channels on Instagram @ourfinland and on TikTok @visitfinland.com.
We are looking for outgoing people – six pairs to be exact – ready to travel to Finland's Lakeland region this June. You want to discover wellbeing and Finnish happiness with your pair through unique experiences and activities – and you are ready to chill like a Finn. All we want is an open mind that is ready to be inspired. Please note that both you and your pair need to be at least 18 years old.
We also hope that you and your pair are:
The 7 Day Challenge in Lakeland will include unique activities, experiences, and accommodation in different locations around the Lakeland region. It's also a roadtrip – the participants will use a rental car to drive to the various locations. Activities include spending time in nature, experiencing the traditional Finnish sauna, and enjoying local food. They may also involve more physical activities such as biking, paddleboarding, kayaking, and river rafting. Some of the activities you participate in will be documented.
If you and your pair are chosen, you will arrive to Helsinki, Finland on June 11, 2026. On June 12, you will head to Lakeland where you will spend the upcoming days experiencing unique things the region has to offer. After you've completed the challenge of chilling like a Finn, you will travel back to Helsinki on June 17 where you'll catch a flight back to your home country on June 18.
If you wish to continue your journey in Finland after the 7 Day Challenge, you are welcome to do so at your own expense.
Visit Finland reserves the right for minor changes in dates.
Congratulations – we’re so happy you are joining us! We’ll take care of everything, so all you have to do is just get ready to chill like a Finn. Our Happiness Team will contact you directly in order to make all the travel arrangements and keep you informed of what's going to happen before and during your visit to Lakeland this June.
March 9, 2026
The application period begins.
March-April, 2026
Follow Visit Finland’s Instagram @ourfinland and TikTok @visitfinland.com accounts for more inspiration and additional information about the social media challenge. Complete the challenge and fill in the application form by March 29.
March 29, 2026
Applications close at 11:59PM EEST (Eastern European Summer Time). We will contact each selected participant personally during April.
April 21, 2026
The selected applicants are publicly announced on Visit Finland's Instagram and TikTok channels.
June 11, 2026
The selected participants will arrive to Finland to start their 7 Day Challenge in Lakeland.
To be eligible for consideration, both applicants must:
Please note that the challenge includes driving in Finland. At least one of the applicant's must have a valid driver's license.
Get to know the full "Chill like a Finn – 7 Day Challenge in Lakeland" terms and conditions.
This action is part of Eastern Finland Sustainable Tourism Growth Program and is funded by South Savo Regional Council from Appropriation for Sustainable Growth and Vitality in Regions (Finnish AKKE funding).
